[02.1] StoryNovember 2017
The more you recycle, the fewer residual waste bags you put outside. On this philosophy we developed a concept application that encourages families to recycle their waste.
We did this with a form of gamification: a competition between friends and neighbours in the Trash Clash. The number of garbage bags you put outside generates a score, which can be tracked in the leaderboards.
We also made waste more tangible with a reward system with visuals: a mountain showing the entire family's waste, reaching 140 bags in total, or reaching the height of the Eiffel Tower in recycled waste!